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In order to thrive in a risk filled world, humans continually change and habituate. Recent research defines the ARRS as a built in, highly evolved system responsible for this task. A whole new genre of literature exists describing why we do the things we do, why we are not always rational. Titles such as Fast and Slow, (Kahneman, 2011), The Blank Slate (Pinker, 2002), The Science of Fear (Gardner, 2008 ), Sway (Brafman & Brafman, 2008 ), and many others illustrate how our ARRS is either a powerful asset or tragic liability. How can the ARRS be so powerful? It has to do with fear.